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Ideas for researchers
Guides, stories and field notes on growing as a researcher, meeting your peers, and making the work less lonely.
9 October 2026Survey design best practices for researchersHow to write survey questions that get honest, usable answers: question types, scales, ordering, and the biases to avoid.
6 October 2026Contextual inquiry explained, with examplesContextual inquiry blends observation and interview in the user's real environment. How it works and when to reach for it.
2 October 2026How to become a UX researcher: a career guideThe skills, portfolio, and routes into UX research, including how people move in from psychology, market research, and academia.
29 September 2026Qualitative research sample size: how many participants do you needWhy qualitative sample size is about saturation, not statistics, and rough numbers for interviews, usability tests, and diary studies.
25 September 2026Market research vs UX research: what's the differenceMarket research and UX research overlap but answer different questions. How they differ, where they meet, and why teams need both.
22 September 2026What is ethnographic research in product and UXEthnography means studying people in their own context. What that looks like in product work, and when it beats a lab study.
18 September 2026How to do thematic analysis, step by stepA step-by-step walkthrough of thematic analysis: from familiarising yourself with the data to coding, theming, and writing up.
15 September 2026Usability testing: a complete guide for researchersHow to plan, run, and analyse a usability test: recruiting, task design, moderation, and turning sessions into decisions.
10 September 2026Qualitative vs quantitative research: how to chooseQualitative tells you why, quantitative tells you how many. A clear guide to when each fits, and how researchers combine them.
7 July 2026How to choose the right UX research methodA practical framework for picking the right UX research method: match the method to your question, your stage, and the decision it informs.
24 June 2026How to grow as a researcher for freeYou do not need a budget to build a research network. Here are the free ways researchers grow their reach, their skills and their next opportunity.
20 June 2026Where researchers actually meet onlineA practical map of the best online spaces for researchers: the subreddits, Slack groups, newsletters and communities worth your time, and how to use each.
12 June 2026Why every researcher needs a communityResearch is often lonely, and that loneliness has a cost. Here is why a community of peers makes you a better researcher, and a happier one.
5 June 2026Research Lunch Club: lunch with two peers, every monthResearch Lunch Club matches you with two researchers in your city for lunch, every month. Here is how it works, why small groups beat big events, and how to join.